top of page

About Us

Asset 1.png

Our Story

Youha is a brand name in specialized manufacturer and distributor of different breast pumps for more than 10 years. From a traditional breastfeeding products manufacturer, Youha has successfully transformed into a new-generation technology-driven electronic breast pumps with technology from Switzerland and follow 100% Europe standard. Youha Malaysia Sdn. Bhd was incorporated in 2015 under the leadership of our Managing Director, Gine Wong, who spearheaded thetransformation.

Breast pumps are devices that ensure perfect supply of mother’s milk to the infants without containing germs and other toxic chemicals. These are quite useful for women having breast cancer and other disorder to feed their babies with pure natural milk without any fear of infection. These pumps also ensure instant ejection of natural milk from the breast and are quite popular among career women who want maintain perfect balance between professional life and maternal care. With the entry of various e-commerce site, these products are now easily accessible to the customers with lowest possible prices. Youha is one such commercial platform that sales varieties of breast pumps and other infant and maternal products.

Every Youha breast pump comes with unique design for facilitating easy flow of milk from mother’s breast into the bottle even when they are sitting in a relaxed position. For instance, its intelligent core frequency conversion double electric breast pump comes with a multi frequency suction mode with LCD screens.The soft and warm stimulating massage cushion of the product is designed for stimulating the flow of natural milk. The natural shaped teat is meant for easy feeding.

For ensuring sound health of the baby, the silicon diaphragm of this product prevents air tubes from being contaminated with natural milk. Other than that Youha provides breastfeeding accessories and other mainly range from milk heater, bottle sterilizer and many more. As per our slogan “Relaxed Life Begins with Youha” we will ensure that we help to develop something truly helpful for mother and baby lasts more than a lifetime.

With an experienced management team with over 15 years of combined experience in the medical device industry, we are able to identify and establish strong relationship with our vendors who have a track record of developing innovative products.

​Through the use of leading edge manufacturing methods, we aim to achieve excellence in product value perception and brand recognition.

Till date, we have more than 150 authorized distributorships for over 20 types of products under 5 brand names. This allows endless possibilities of different products to cater to our customers' varied needs.

​We distribute our products through three channels, namely, e-commerce particularly the e-retailers and Youha concept store; re-sellers such as retailers and chain stores and directly to corporate re-sellers and hospitals. To complement our distribution services, we provide after sales support services and offer out of box replacement warranty to our customers. We have our own service center with in-house technicians to handle all the hardware/technical problems as well as onsite breastfeeding consultation for for certain products. By going the extra mile to serve our customers, we have established our name as a "reliable and trustworthy" partner.

​Today, we are based in Malaysia and have regional offices in Singapore.

To become Asia’s Premium Brand Name leading the Mother Products and Services.


To lead, create, and shape the trend of tech-savvy baby products by presenting quality, innovative, user-focused products and services through a perfect blend of Chinese Philosophy and Western Management.


As an ancient saying goes; without honesty and good faith, a man cannot make his stand; a government cannot command power; a business operation cannot prosper. In the eyes of Confucianism, honesty is the principle of conducting self and sets the fundamentals of all business operations. At WIOCO Mothercare Sdn Bhd, we uphold to this virtue in everything we do and this is also the very same core values that support our company mission and vision.

If you are interested to become our reseller, welcome to email or contact us now.

bottom of page